Shopify for supplement brands
The Shopify agency for supplement and wellness brands
Rolling Pandas is a Shopify agency and Shopify Select Partner for supplement, health and wellness brands. We build stores where subscriptions are simple, every ingredient and dose is easy to check, and the wording stays within the claims your adviser has approved. We've built stores for Qstar, Zellaforte and Spike No More.
For supplement and wellness brands on Shopify or moving to it, doing roughly $500k to $10M a year.
What supplement stores need
What a supplement store needs from Shopify
A supplement store sells trust and repeat orders. Shoppers want to know what is in each product and why, reorder without thinking about it, and see that the brand is careful with its claims.
Subscriptions
Subscribe and save on the product page, with deliveries every few weeks and the option to skip, pause or cancel from the customer account. Shopify's free Subscriptions app covers the basics, and we set up apps such as Loop when you need more, as on Qstar.
Ingredients and dosage
Every ingredient, the amount per serving and how to take it, on the product page and in one shared ingredients library. Built with Shopify metafields and metaobjects, so one change updates every page that uses it.
Certificates and lab results
Certificates of analysis, lab results and batch numbers, linked from each product so shoppers and retailers can check them. The files live in Shopify, so a new batch means one upload.
Claims and wording
Health claims have rules. In the US, structure and function claims carry the FDA's disclaimer, and the FTC expects health claims to be backed by competent and reliable scientific evidence. In the EU, only health claims authorized in the EU Register may be used. Your adviser approves the wording, and we keep it the same on every page.
The science, explained
Product pages that explain the formula and the science behind it, with references, answers to common questions and reviews. For Spike No More we put the formula and the science on one long page.
Several countries and languages
Shopify Markets sells in local currencies and languages from one store. Supplement rules differ by country, so we plan which products and which wording each market sees. Spike No More's store is in Bulgarian, from the first page to the last.
Our supplement work
Supplement stores we've built on Shopify
We have designed and developed Shopify stores for three health and supplement brands: a men's health brand, the supplement brand of a Swiss research company and a natural blood sugar supplement.
QstarA premium, minimal store for a men's health brand. We set the structure, content and user flow with the CEO, designed it in Figma, built a custom theme with customizable sections, and set up Loop subscriptions and Reviews.io.Read the case study
ZellaforteZellaforte is the supplement brand of Anstalt für Zellforschung, with Swiss pharmaceutical heritage since 1958. We designed and developed a custom Shopify theme matched to its premium look, with scroll animations and a fully responsive build.Read the case study
Spike No MoreA Shopify store in Bulgarian for a natural blood sugar supplement, designed around one product, with the formula and the science behind it on one long page.Read the case studyWhat impressed us most about Rolling Pandas was their deep understanding of our brand and their ability to translate that into an exceptional user experience.
Tim EulerCEO of Qstar
Services
The Shopify services that matter most for supplements
Supplement brands grow on trust and reorders. Here is the work that supports both, with a page for each service.
- Shopify developmentSubscriptions, ingredient libraries, certificate downloads and custom sections, built into your theme.
- Shopify website designA premium, clear store designed in Figma first, so the science reads easily on a phone.
- Klaviyo email and SMSWelcome, replenishment and post-purchase flows that remind customers before a pack runs out.
- Shopify SEO and AI searchIngredient and how-to guides that answer what shoppers ask search engines and AI assistants, with FAQ markup.
- Shopify CROResearch and A/B tests on product pages, subscription offers and bundles, to win more first orders.
The Rolling Team
Your Shopify team, shipping every week
Once the store is live, The Rolling Team, our Shopify experts on retainer, keeps working on it: new products, subscription offers, reorder emails and tests, released every week.
Focus
from$3,500a month
One department
Grow
from$9,000a month
Up to three departments
Full Team
from$20,000a month
Every department
For a supplement brand, Focus could be Klaviyo email and SMS for reorders. Grow adds development and CRO on one roadmap.
Not sure where to start? The $997 Shopify Growth Diagnostic reviews your store in 5 days and shows what to fix first. See the Diagnostic
Supplement store questions
What does a Shopify agency for supplement brands do?
A Shopify agency for supplement brands designs, builds and grows the store around how people buy supplements: subscriptions, clear ingredient and dosage information, certificates and lab results, reviews and careful claims. Our team covers design, development, conversion work and Klaviyo email, and after launch keeps improving the store every week.
How do subscriptions work on a Shopify supplement store?
Shoppers choose subscribe and save on the product page, pick how often, and are billed automatically. They can skip, pause or cancel from their customer account. Shopify's own Subscriptions app is free and covers the basics. Apps such as Loop, which we set up on Qstar's store, add more ways to manage them.
Do you check our supplement claims?
No. We don't give legal advice, and your regulatory adviser should approve your claims. We build the store so the approved wording lives in one place and shows the same on every product page, with the disclaimers your adviser asks for. In the US, structure and function claims carry the FDA's disclaimer. In the EU, only health claims authorized in the EU Register may be used.
How should a supplement store show certificates of analysis?
Link each product to its current certificate of analysis or lab results, by batch where you can, and keep older batches available. In Shopify the files can sit in a metafield on the product, so the product page, the FAQ and a lab results page all show the same document.
Which supplement brands have you built Shopify stores for?
Qstar, a men's health brand, Zellaforte, the supplement brand of Anstalt für Zellforschung, and Spike No More, a natural blood sugar supplement with its store in Bulgarian. Each project has its own case study on our site.
How much does a Shopify store for a supplement brand cost?
It's a fixed price, agreed after a call, and it depends on the size of the store and what it needs, such as subscriptions, an ingredients library or several markets. After launch, The Rolling Team takes over from $3,500 a month.
Book a call
Let's talk about your supplement store
Book a call. We'll go through your store with you, from the subscription offer to the ingredient pages, and say what we would fix first.