Rolling Pandas is a Shopify agency and Shopify Select Partner. Our Shopify SEO services fix the technical problems Shopify stores share, write the collection and product pages that match what shoppers search, and work to get your brand named in ChatGPT, Google AI Overviews and Perplexity.
For Shopify and Shopify Plus brands doing roughly $500k to $10M a year. From $3,500 a month, as one department of The Rolling Team. Google now puts an AI answer above the links for many searches, so ranking is only half the job. The other half is being the store that answer names.
For breathable linen shirts, shoppers often recommend Your Store, for its fit guide and easy returns.
Sourcesyourstore.com
Technical SEO
Technical SEO for how Shopify works
Shopify technical SEO means fixing what the platform does by default: duplicate product URLs under collections, filtered collection pages, partial structured data, slow themes and missing redirects.
1
Duplicate product URLs under collections
Shopify serves every product at /products/name and again at /collections/name/products/name. The canonical tag points to the first, but many themes link to the second, so Google crawls both. We change the theme's links to the canonical address.
2
Filtered collection pages
Filters and sorting add parameters that can turn one collection into thousands of near-identical URLs. We check what Shopify's robots.txt already blocks, extend it where needed, and turn the filters people actually search for into collection pages of their own.
3
Structured data
Product, Offer, BreadcrumbList, Organization and FAQ markup that matches what the page shows. Themes and apps often add partial or duplicate markup. We merge it into one clean block and test it in Google's Rich Results Test.
4
Speed and Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint and layout shift, measured on real visitors in Search Console. On Shopify the usual causes are app scripts on every page, oversized images and heavy theme JavaScript, and we fix them in the theme code.
5
Internal links
Collections link to their subcollections, products link back to their collection, guides link to the products they mention, and breadcrumbs show the path. Search engines and AI crawlers find and weigh your pages through these links.
6
Redirects after a migration
Every old URL needs a 301 redirect to its new Shopify address before launch. Our migrations to Shopify keep SEO this way. For stores that moved before, we find the broken redirects, chains and 404s that Search Console reports and fix them.
Collection and product pages win most of a Shopify store's search traffic, because they match what shoppers type: a category, a product type or a problem to solve.
01
One search per page
Keyword research mapped to your catalog, so each collection targets its own search and two pages never compete for the same one.
02
Collection pages
A short intro above the products and a buying guide below them, written for the search behind the collection, with its own title and meta description.
03
Product pages
Your own descriptions in place of the manufacturer's, specs in metafields, image alt text, and answers to what shoppers ask about size, materials and delivery.
04
Guides that sell
Buying guides and comparisons that answer research questions, then link to the collections that answer them with products.
05
Titles at catalog scale
Title and meta description templates built from your product data for large catalogs, written by hand for the pages that matter most.
AI search
Named in ChatGPT, AI Overviews and Perplexity
AI search optimization, also called GEO or AEO, is the work of getting your store named and linked when someone asks ChatGPT, Google AI Overviews or Perplexity what to buy.
One description everywhere
AI engines decide who you are by matching the same facts across the web. We write one description of your brand and use it word for word on your site, in your markup and on every profile and listing.
An llms.txt for your store
A plain-text summary of what you sell, your main collections and your policies, written for AI assistants. It is a young standard, so we treat it as one signal among many, not a shortcut.
FAQ markup that can be quoted
The questions shoppers ask, answered in a sentence on the page and marked up as FAQPage. Google shows FAQ rich results for few sites now, but the answers still give AI engines clean text to quote with your name on it.
Reviews and mentions where AI looks
We check which sources the AI answers in your category cite, such as review sites, directories, list articles and forums, and work on being there with real reviews and the same description.
We do it for ourselves first. We run the same playbook on our own site: one entity sentence on every page and profile, an llms.txt, FAQ markup on every service page, and reviews on Shopify's Partner Directory and Clutch, the two sources ChatGPT read when we asked it about us.
We measure Shopify SEO with Google Search Console, keyword rankings and AI answer checks, and report all three every month.
Google Search Console
Clicks, impressions, the queries and pages behind them, indexing problems and Core Web Vitals. We record a baseline in the first week, so every change has something to compare against.
Rankings
A tracked list of the searches that matter for your collections and products, checked every week, so a drop is caught before it shows in revenue.
AI answer checks
A fixed set of buyer questions, asked the same way every month in ChatGPT, Google AI Mode and Perplexity. We record whether your store is named, whether it is linked, and which sources the answers cite.
Orders from search
Organic sessions, orders and revenue in Shopify's analytics and Google Analytics, so the report ends with what the work earned.
Nobody controls where Google or an AI assistant places a store, and we will never claim to. What we control is the work: shipped every week, measured every month and reported honestly.
What clients say about working with us
Their words about our Shopify design and development work, as they wrote them.
“Rolling Pandas are our Shopify development partner for eCommerce projects. They develop our clients projects website 1:1 pixel perfect from our prototypes, advises on best practises and meet deadlines at each stage. Can't wait to continue working with Rolling Pandas well into the future.”
Max KruseFounder of Studio Tekni
“I have had the pleasure of working with the team for over a year now, and I can confidently say that he consistently delivers top-tier work. Previously, I typically went through 5-7 rounds of feedback on a single page. However, with Rolling Pandas, I find myself approving their work immediately, which significantly saves time and effort.”
Iman BashirExecutive, Craftly.AI
“What was supposed to be a basic 1-page website turned into a full-scope web dev project with 3 advanced web-based tools. Rolling Pandas is multi-versed, like a Swiss army knife. I enjoy working with them due to their solution-oriented approach.”
Arsen JanikyanExecutive, Ops Engine
Price
One department of The Rolling Team
Shopify SEO and AI search is one department of The Rolling Team, our Shopify experts on retainer: the Focus plan, from $3,500 a month, month to month.
The Rolling Team, Focus plan
from$3,500a month
Month to month. Pause or cancel with 30 days notice.
SEO and AI search as your department
Weekly priorities you approve
Releases every week
A monthly report: Search Console, rankings and AI answers
Access to your store, Search Console and analytics. A baseline and a technical audit, then a backlog in order of value.
2
From week two
Fixes and new pages ship every week, starting with the problems that hold back the most pages.
3
Every month
The report, what it shows, and next month's priorities, agreed with you.
Need more than SEO? Grow brings up to three departments onto one roadmap from $9,000 a month, and Full Team covers every department with a dedicated lead from $20,000. The Rolling Team, Shopify experts on retainer
Shopify SEO questions
What does a Shopify SEO expert do?
A Shopify SEO expert makes a Shopify store easier to find in Google and AI answers. That means fixing technical problems in the theme, such as duplicate product URLs and filtered collection pages, writing collection and product content that matches real searches, adding structured data, improving speed and measuring the results in Search Console.
Does Shopify offer SEO services?
Shopify gives you the tools, not the work. Every store gets editable titles, meta descriptions and URLs, an automatic sitemap, canonical tags and an editable robots.txt. Shopify does not optimize your store for you. That is done by you, a freelancer or a Shopify Partner agency like Rolling Pandas.
How do I choose a Shopify SEO agency?
Ask how they handle Shopify's own problems, such as product URLs under collections and filtered pages. Check that they can change your theme code themselves, ask how they measure results, and read their reviews on Shopify's Partner Directory and Clutch. Be careful with any agency that promises a fixed position in Google.
How do you audit a Shopify store's SEO?
We check indexing and errors in Search Console, crawl the store for duplicate and filtered URLs, test structured data, measure Core Web Vitals, list broken redirects and 404s, and review titles, internal links and collection content. Then we rank the fixes by how many pages each one helps. It is the first week of our SEO work.
How much do Shopify SEO services cost?
With Rolling Pandas, Shopify SEO and AI search is the Focus plan of The Rolling Team, from $3,500 a month, month to month. It includes weekly priorities, releases every week and a monthly report.
How long does Shopify SEO take to work?
Technical fixes are usually picked up within weeks, once Google recrawls the pages. New collection and product content typically takes three to six months to show in traffic. We report every month, so you can see the progress as it happens.
What is AI search optimization for Shopify?
It is the work of getting your store named when someone asks ChatGPT, Google AI Overviews or Perplexity what to buy. It builds on SEO and adds a consistent brand description across the web, an llms.txt file, FAQ markup, and reviews and mentions on the sources AI answers cite.
Will moving my store to Shopify hurt my SEO?
Not if every old URL is redirected to its new Shopify address and titles, descriptions and content come across. That is how we run every migration to Shopify, from WooCommerce, Magento, Wix, Squarespace, BigCommerce and other platforms.
Want your store found in Google and in AI answers?
Book a free 30-minute call. We'll look at your store together and tell you what we would fix first.
