Your Shopify team, shipping every week.
Shopify website design, from research to a custom theme
Rolling Pandas is a Shopify website design agency for growing ecommerce brands. We research your customers and competitors, design every page in Figma for desktop and mobile, then build a custom Shopify theme your team can edit. Builds are fixed price after the first call, and ongoing design starts from $3,500 a month. After our redesign for Bailey & Jools went live, their sales rose 250 to 300%.
50+
Shopify stores built and migrated
$100M+
GMV across client stores
250‑300%
Bailey & Jools sales after launchSince 2023
Shopify Select Partner (opens in a new tab)
How we design a Shopify website
As a Shopify design agency, we start with research, not colours. Every design goes through three stages: a call and research, then wireframes and every page in Figma for desktop and mobile, then a custom theme your team can edit.
Step 1: Call and research
A free 30‑minute call about your goals. Then we study your analytics, your reviews and the stores your customers compare you with, so the design answers real questions.
You get: A written scope with a fixed price
- Your customersWho buys, why they buy and what stops them
- Your competitorsThe stores your customers compare you with
- Your brandYour look, your photos and your voice
Step 2: Wireframes and every page in Figma
We plan the store page by page in wireframes: what each page says, in what order, and where people click. Then we design every page in Figma for desktop and mobile. You comment on every screen and approve the design before any code is written.
You get: The whole store designed and approved
Our Figma design for Starting Solids, desktop and mobileThe case study Step 3: A custom theme your team can edit
We build the design as a custom Shopify theme. Every section has its settings in Shopify's theme editor, so your team can change text, images and products, and build new pages, without a developer.
You get: A store your team runs day to day
The custom theme we built for Qstar, liveThe case study
Step 4: Launch
We test on real phones and browsers, check speed and accessibility, set up redirects from your old pages and publish when you're ready.
Step 5: Keep improving
After launch, The Rolling Team, Shopify experts on retainer, keeps designing: new pages, A/B tests and fixes every week.
Custom theme or a bought theme? The honest answer
Many stores should start with a theme from Shopify's Theme Store, and some only need a few custom sections. Custom Shopify theme development pays off when your brand, your catalog or your speed needs more than a theme's settings can give.
A bought theme is enough when
- You are launching, or testing a new product
- Your catalog fits the theme's layouts
- Your brand looks right in the theme's fonts and colours
- Your budget does more in photos and ads for now
Customize the theme you have when
- The theme works, but a few pages don't
- You need new sections, not a new store
- You want landing pages and product pages of your own
Go custom when
- Your store looks like every other store on the same theme
- You fight the theme every time you launch a campaign
- The theme's code and apps make your pages slow
- You need features no theme has, like bundles, courses or calculators
Shopify's own themes are free. Themes from other designers cost a one‑time fee in the Theme Store.
Not sure which one your store needs? We'll tell you on the first call. Book a call (opens the booking calendar)
What's in our Shopify website design services
Our Shopify website design services cover the whole road from research to launch: design, theme development, speed, accessibility and search basics, done by one team.
Research
Your customers, your competitors and your brand, studied before design starts.
Sitemap and wireframes
The pages your store needs and what goes on each, agreed before anything gets styled.
Every page in Figma
Home, collections, products, cart, about and landing pages, designed for desktop and mobile.
A design system
Fonts, colours, buttons and sections set up in Figma, so every new page matches.
A custom Shopify theme
Built on Online Store 2.0, with sections and blocks your team edits in the theme editor.
Speed
Lean code, compressed images and only the apps you need, checked on phones.
Accessibility
Contrast, keyboard use and screen reader labels checked against WCAG before launch.
Search basics
Clean headings, structured data and a redirect for every old URL, so search traffic follows you.
Launch
Tested on real phones and browsers, and published when you're ready.
Shopify theme development services, from your own designs
Already have a designer? Design studios and brands with their own designers hire us as their Shopify theme development company. You send the Figma file, and we build it as a custom theme, true to every detail, with sections your team or your client can edit.
- Your designs built as a custom Shopify theme
- Advice on what works well in Shopify before we build
- Progress every week on an unpublished theme you can preview
- Every section editable in the theme editor
Rolling Pandas are our Shopify development partner for eCommerce projects. They develop our clients projects website 1:1 pixel perfect from our prototypes, advises on best practises and meet deadlines at each stage. Can't wait to continue working with Rolling Pandas well into the future.
Max KruseFounder of Studio TekniCustom themes we developed
A custom Shopify theme for an avant‑garde fashion brand.
A custom Shopify theme for a designer's avant‑garde store.
Shopify stores we've designed
Rolling Pandas is a Shopify website design company with more than 50 stores built and migrated, and over $100M in GMV across client stores. Here are six we designed, on desktop and on a phone, each with its own case study.
Bailey & Jools
A Shopify store for a Dubai bag brand. Sales went up 250 to 300% after launch.
UX/UI improvementsCRO supportShopify theme
Qstar
A premium, minimal Shopify store for a men's health brand, designed in Figma first.
UX/UI designCustom Shopify theme
Zellaforte
A custom Shopify theme with advanced scroll animations for a Swiss pharmaceutical brand.
DesignCustom Shopify themeAnimation
VoileChic
A hijab store rebuilt from scratch, faster and easier to shop.
Custom Shopify themeOngoing supportStarting Solids
A move from WooCommerce to Shopify, with a full redesign and a custom theme.
WooCommerce to ShopifyRedesignCustom Shopify theme
Dan123yal Toys+
A full Shopify rebuild for a toy retailer with over 20,000 SKUs, and an app that syncs them every day.
UX/UI designCustom Shopify themeCustom Shopify app
What clients say about our design work
Sales increased immediately after the new website went live by 250‑300%. The results were very obvious and absolutely amazing! Website is super customer friendly and 100% on brand.
Maria VargianFounder & Managing DirectorThe case study What impressed us most about Rolling Pandas was their deep understanding of our brand and their ability to translate that into an exceptional user experience.
Tim EulerCEO of QstarThe case study It was a real pleasure working with Samuel and Blago on the custom Shopify theme for Zellaforte. They delivered an exceptional result with impressive speed and efficiency, implementing every detail exactly as envisioned.
Winston SchultzeCCO, Anstalt für ZellforschungThe case study
What Shopify website design costs
A new design or a redesign is a fixed price, set after the first call once we know your pages and features. Ongoing design and development runs on The Rolling Team, Shopify experts on retainer, from $3,500 a month.
A design and build: one fixed price
Your price depends on how many kinds of page you need, how much is custom and what your store connects to. After a free call and a look at your store, you get a written scope with one fixed price. We price by scope, not by the hour.
The Rolling Team, Shopify experts on retainer
After launch, or instead of a big redesign: design and development every week, from one department to the whole team.
$600K to $1.1MA retainer client's revenue in 2 months
One department
Focus
from$3,500a month
One department, done properly. Development and design, CRO and A/B tests, Klaviyo email and SMS, or SEO and AI search.
Up to three departments
Grow
from$9,000a month
Up to three departments working as one team, on one roadmap, with releases every week.
Every department
Full Team
from$20,000a month
Your whole Shopify team without hiring in‑house: every department, a dedicated lead and a weekly call.
Questions about Shopify website design
What does a Shopify website design agency do?
A Shopify website design agency plans, designs and builds your store: research, wireframes, a design for every page, and a theme that turns it into a working store. Rolling Pandas is a Shopify agency and Shopify Select Partner. One senior team designs, builds and grows Shopify and Shopify Plus stores for ecommerce brands, then stays on as a monthly team that ships improvements every week.
How much does Shopify website design cost?
It depends on how many kinds of page you need and how much is custom. A theme from Shopify's Theme Store is free, or you pay for it once. A custom design and theme from Rolling Pandas is a fixed price, set after a free call once we know the scope. Ongoing design with The Rolling Team starts from $3,500 a month.
How do you design a Shopify website?
In three stages. First, research your customers, your competitors and your brand. Then plan the pages in wireframes and design every page in Figma for desktop and mobile. Then build the design as a Shopify theme, test it on real phones and publish it.
Should I buy a premium Shopify theme or get a custom one?
Buy a theme when you're starting out and your catalog fits its layouts. Go custom when your brand needs its own look, when you fight the theme to launch campaigns, or when its code makes your store slow. Many stores do well in between, with their theme and a few custom sections.
What is Shopify theme development?
Shopify theme development is turning a design into the code that runs your store's pages: Liquid templates, sections and blocks, styles and scripts. A well built theme loads fast and lets your team edit every section in Shopify's theme editor. As a Shopify theme development agency, we build themes from our own designs or from yours.
How do I choose a Shopify web design agency?
Look at live stores they designed and case studies with real results. Read reviews in the clients' own words, check their listing in Shopify's Partner Directory, and ask who designs and who codes your theme. A good agency also tells you when a bought theme is enough.
Does Shopify design your website for you?
No. Shopify gives you the platform, free and paid themes and an editor to change them, but it doesn't design your store. You can set up a theme yourself, or hire a designer or an agency. Shopify lists its partners, us among them, in its Partner Directory.
How long does a Shopify website design take?
It depends on how many pages you need and how much is custom. After the first call and a look at your store, we give you a fixed price and a dated plan before we start.
Ready to design your Shopify store?
Book a free 30-minute call about your store and your brand, and get a clear scope with a fixed price.