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A fan of Pokémon cards with Mew ex in front, on the peach of the Dan123yal Toys+ homepage

Dan123yal Toys+

  • UX/UI design
  • Custom Shopify theme
  • SKU sync app

What we did for Dan123yal Toys+

Dan123yal Toys+ is a fast-growing toy retailer with over 20,000 SKUs. We did a full redesign and redevelopment of the store in Shopify: Figma wireframes and responsive UX/UI design for all devices first, then a lean, custom theme built for performance and conversions. To handle the large catalog, we built a bespoke Shopify app that syncs its SKUs every day.

See it live: Dan123yal Toys+, opens in a new tab

  1. A full redesign and redevelopment of the store in Shopify

  2. It began with wireframes in Figma

  3. Responsive UX/UI design for all devices

  4. A lean, custom theme, built for performance and conversions

  5. A bespoke Shopify app for a catalog of over 20,000 SKUs

  6. SKU syncs that run automatically, every day

Inside the store

Screenshots of the live store at dan123yaltoys.com, taken on 23 October 2026.

The Dan123yal Toys+ homepage: Every Pokémon Card You’re Looking For, beside a fan of cards on peach, with a Start Collecting button and a row of set logos
  • The homepage on a phone: the fan of cards, the headline and Start Collecting
  • Further down the homepage on a phone: cards two to a row, with their prices and add to cart or sold out
  • The Pitch Black collection on a phone, with the set's logo and its first cards
  • Morpeko ex on a phone: the card, its price and the quantity
The Pitch Black collection: the set's logo on peach above its cards, some of them sold out
The product page for Morpeko ex from Pitch Black: the card, its price, the quantity, add to cart and PayPal

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