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Two dogs sitting on a PetsWorld 3XL pee pad beside its box, on the store's lilac

PetsWorld

  • Conversion rate optimization
  • Homepage redesign
  • Product page
  • Cart flow

What we did for PetsWorld

PetsWorld reached out to us to help improve their conversion rate. We redesigned the homepage to better highlight key categories and promotions, guiding visitors toward the best-selling products. Next, we revamped the product page layout with clearer imagery, simplified information and stronger calls to action. Finally, we optimized the cart flow to reduce friction at checkout.

See it live: PetsWorld, opens in a new tab

  1. Brought in to improve the store's conversion rate

  2. A homepage built around key categories, promotions and best sellers

  3. Product pages with clearer imagery, simpler information and stronger calls to action

  4. A smoother cart flow, with less friction at checkout

Inside the store

Screenshots of the live store at petpads.net, where petsworld.com now leads, taken on 23 October 2026.

The PetsWorld homepage: two dogs on a pee pad under Unwanted Mess, Strong Odors, Not Around Here, a Shop Mega Pads button and its retail partners
  • The homepage on a phone: the same headline over the photo of the two dogs, and Shop Mega Pads
  • Further down the homepage on a phone: free same day shipping, free returns and Autoship on purple, then Top Picks
  • The Dog Pee Pads collection on a phone, two pads to a row with their prices and View Product buttons
  • The 3XL pads on a phone: the price, pack sizes and scents, and Autoship & Save above a one-time purchase
The Dog Pee Pads collection: filters for absorption, pad type, scent and animal beside pads in three sizes, each with its price and its Autoship price
The product page for the 3XL (37x54 inch) Dog Training & Potty Pads: two dogs on the pad, pack sizes from 25 to 400, and Autoship & Save above a one-time purchase

More case studies

See all our work

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