Shopify for pet brands
The Shopify agency for pet food and pet product brands
Rolling Pandas is a Shopify agency and Shopify Select Partner for pet food and pet product brands. We build feeding calculators that turn a pet's weight into the right pack, subscriptions for food that runs out, education owners trust, and product pages and carts that convert. We've worked with SuperDogs, The Dog Nutritionist and PetsWorld.
For pet brands on Shopify or moving to it, doing roughly $500k to $10M a year.
What pet stores need
What a pet store needs from Shopify
A pet store sells care. Owners want the right food and the right amount for their pet, deliveries before the bag runs out, and advice they can trust.
Feeding calculators
A calculator turns a pet's weight, age and activity into a daily amount and the right pack size, following the feeding guide on your label. We built feeding calculators for WILDBORN dry food and cans on SuperDogs, and calculators for The Dog Nutritionist.
Subscriptions
Food and treats run out on a schedule, so subscribe and save fits pet stores well. The calculator can suggest how often to deliver, and owners skip, pause or change the date from their account.
Education
Owners read before they switch food. Guides on nutrition, changing food and care, written with your experts, answer their questions and help you show up in search and AI answers.
Ranges by pet
Shopping by species, size, life stage and need, with filters and collections to match. SuperDogs' store carries WILDBORN's food ranges alongside care and grooming products.
Product pages and cart
Clear photos, sizes, unit prices and delivery costs before checkout. For PetsWorld we rebuilt the homepage around key categories and best sellers, made the product page clearer and smoothed the cart flow.
Launches and tests
New products, campaign pages and A/B tests, shipped often. For The Dog Nutritionist we design, develop and run A/B tests, and work with their team almost daily.
Our pet work
Pet stores we've worked on
We have designed, built and improved Shopify stores for three pet brands: a full store for SuperDogs, ongoing design and A/B tests for The Dog Nutritionist, and conversion work for PetsWorld.
SuperDogsSuperDogs is the official importer of WILDBORN premium dog food. We designed and developed its Shopify store in Bulgarian, with WILDBORN's food ranges, care and grooming products, and feeding calculators for dry food and cans.Read the case study
The Dog NutritionistPriority support for their marketing plans: new product pages and calculators that fit the existing theme, and A/B tests to improve the conversion rate, with their team almost daily. The conversion rate is already increasing.Read the case study
PetsWorldPetsWorld brought us in to improve their conversion rate. We redesigned the homepage around key categories, promotions and best sellers, gave the product page clearer imagery and stronger calls to action, and smoothed the cart flow.Read the case study
Services
The Shopify services that matter most for pet brands
Pet brands grow on reorders and good advice. These services cover both, and each one links to its own page.
- Shopify developmentFeeding calculators, subscriptions and custom sections, built into your theme so your team can reuse them.
- Shopify CROResearch and A/B tests on the homepage, product pages and cart, as we did for The Dog Nutritionist and PetsWorld.
- Klaviyo email and SMSWelcome flows for new owners and replenishment reminders before the bag runs out.
- Shopify SEO and AI searchNutrition and care guides that answer what owners ask search engines and AI assistants.
- Shopify website designA store designed in Figma around your pets, your products and your brand, for desktop and mobile.
The Rolling Team
Your Shopify team, shipping every week
When the store is live, The Rolling Team, our Shopify experts on retainer, keeps improving it week by week: new calculators, product pages, reorder flows and A/B tests.
Focus
from$3,500a month
One department
Grow
from$9,000a month
Up to three departments
Full Team
from$20,000a month
Every department
For a pet brand, Focus could be CRO and A/B tests on the product page and cart. Grow adds development for calculators and Klaviyo email for reorders.
Not sure where to start? The $997 Shopify Growth Diagnostic reviews your store in 5 days and shows what to fix first. See the Diagnostic
Pet store questions
What does a Shopify agency for pet brands do?
A Shopify agency for pet brands designs, builds and grows the store around how owners buy for their pets: feeding calculators, subscriptions, education, ranges by pet and clear product pages. We handle the design, the development, the A/B tests and the email flows, and stay on after launch as your monthly team.
How do you build a feeding calculator on Shopify?
We build it as a section of your theme. The owner enters their pet's weight and the other details your feeding guide uses, and the calculator shows a daily amount and the pack that fits, ready to add to the cart. Pack sizes and feeding data can come from metafields, so it stays up to date with your catalog. We built feeding calculators for WILDBORN dry food and cans on SuperDogs.
Should a pet food store offer subscriptions?
Usually, yes, because food and treats run out on a schedule. Subscribe and save lets owners pick a delivery interval, and skip, pause or cancel from their account. Shopify's own Subscriptions app is free, and other apps add more options. A feeding calculator can help owners choose how often to deliver.
What should a pet product page show?
The pet it's for, the size or weight range, the ingredients or materials, how much to feed or how to use it, the unit price and the delivery costs. Add reviews from owners with similar pets, and keep the add to cart button in view on a phone.
Do you work on existing pet stores, or only new builds?
Both. For SuperDogs we designed and developed the whole store. For The Dog Nutritionist we work on their existing store with new pages and A/B tests, without a full rebuild. For PetsWorld we worked on the homepage, the product page and the cart to improve the conversion rate.
How much does a Shopify store for a pet brand cost?
Every build gets a fixed price after a call, based on the size of the store and features such as feeding calculators and subscriptions. For ongoing CRO, development or email, The Rolling Team starts at $3,500 a month.
Book a call
Let's talk about your pet store
Book a call. We'll look at your store with you, from the feeding guide to the cart, and say what we would change first.