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Our design for the Starting Solids homepage on a laptop: Helping you start solids stress free, on pink

Starting Solids

  • WooCommerce to Shopify
  • Full redesign
  • Custom Shopify theme

What we did for Starting Solids

Starting Solids trusted us to migrate their entire store from WooCommerce to Shopify, with a full redesign. We began with wireframes, content strategy and responsive UX/UI for desktop and mobile, then built a custom Shopify theme for their own requirements: workarounds for bundled product limits, courses, community groups and locked articles, and advanced discount rules. Web archive snapshots show our theme live on the store from August 2025 to January 2026. The store has changed since, and what runs there today is not our work.

  1. The whole store migrated from WooCommerce to Shopify

  2. A complete redesign, from wireframes and content strategy

  3. Responsive UX/UI for desktop and mobile

  4. A custom Shopify theme, with workarounds for bundled product limits

  5. Courses, community groups and locked articles in the theme

  6. Advanced discount rules for the store

Inside the design

Our Figma designs for the store. Web archive snapshots show our theme live from August 2025 to January 2026. What runs at the store today is not our work.

Our design for the Starting Solids homepage: Helping you start solids stress free, beside an orange plate and cutlery set on pink, with buttons to browse the library and shop products
Further down the homepage design: Welcome to Starting Solids australia beside a baby with a pink cup and a recipe book, then this week's popular products
The homepage design on a phone: the same headline, browse library and shop products, then a green bib and the recipe book
Our design for Shop All: a family around a baby on blue, then filters from starter sets and high chairs to cups and bibs
Our design for the Deluxe Starting Solids Set product page: the sage plates and bib, colour variants, quantity and Add to cart

More case studies

See all our work

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