Shopify for fashion brands
The Shopify agency for fashion and apparel brands
Rolling Pandas is a Shopify agency and Shopify Select Partner for fashion and apparel brands. We design and build stores where every size and color is easy to find, campaigns go live from sections your team edits, rich media stays fast and returns are clear. We've built stores for Bohotique, Monphell, Elliot Garnaut, VoileChic and Bailey & Jools.
For fashion brands on Shopify or moving to it, doing roughly $500k to $10M a year.
What fashion stores need
What a fashion store needs from Shopify
A fashion store sells fit, look and confidence. Shoppers need to find their size and color fast, see the clothes properly on a phone, and know that returns are easy before they buy.
Variants and swatches
Size, color and fit are variants, and Shopify allows up to 2,048 variants and three options per product. We show color swatches on collection cards, the sizes still in stock, and the right photos for each color.
Size guides and fit
A size guide for each product type, fit notes, the model's height and size, and measurements in centimeters and inches, right next to the size picker. Clear answers on fit mean fewer wrong sizes ordered.
Lookbooks and campaigns
Lookbooks, drops and campaign pages built from sections your team edits in the theme editor, with the products in each look one tap away. A new collection goes live without waiting on a developer.
Collections and filters
Filters by size, color, fabric and price that match how people shop. For Elliot Garnaut we built AJAX lazy loading, so every product in a collection appears as you scroll.
Returns and exchanges
The returns policy next to the buy button and in the cart. Shopify's self-serve returns let customers request a return from their account, and a returns app adds exchanges when you need them.
Rich media that stays fast
Big photos and video sell clothes, and they can slow a store down. We keep the theme lean and load media only when it's needed, as we did for Monphell, Elliot Garnaut and VoileChic.
Our fashion work
Fashion stores we've built on Shopify
We have designed and developed Shopify stores for five fashion and accessories brands, from small-batch dresses and hijabs to avant-garde labels and a Dubai bag brand.
Bailey & JoolsA Dubai bag brand's store, rebuilt from the ground up with a strategic UX/UI design, a custom theme and CRO. In the founder's words, sales went up 250 to 300% right after launch.Read the case study
BohotiqueBohotique makes small-batch dresses from natural fibers. We customized the theme around the brand's look and shopping journey, designed and developed selected sections, and supported the store with SEO.Read the case study
MonphellA custom Shopify theme for an avant-garde fashion brand: high-quality media with the site kept fast, and layouts that change without reloading the page, a budget-friendly alternative to Shopify Hydrogen.Read the case study
Elliot GarnautA custom Shopify theme in his avant-garde style, with high-quality media that doesn't slow the pages down, a backend that is easy to manage, and AJAX lazy loading for every product.Read the case study
VoileChicA hijab store rebuilt from scratch on a custom theme, to fix slow loading caused by poorly built custom features. Loading times improved significantly, and the team can add new sections and pages itself.Read the case studySales increased immediately after the new website went live by 250-300%. The results were very obvious and absolutely amazing! Website is super customer friendly and 100% on brand.
Maria VargianFounder & Managing Director, Bailey & Jools
Services
The Shopify services that matter most for fashion
For a fashion brand the store is the brand. Each of these services has its own page with the detail.
- Shopify website designEvery page designed in Figma around your photos and your look, for desktop and mobile, before anything is built.
- Shopify developmentCustom themes and sections for lookbooks, size guides and swatches, built so your team can edit them.
- Shopify CROResearch and A/B tests on product pages, size pickers, the cart and checkout, to find what turns browsing into orders.
- Klaviyo email and SMSWelcome, browse abandonment and abandoned cart flows, plus campaigns for every new drop.
- Shopify SEO and AI searchCollection pages that rank for what people search, such as linen dresses, and product data AI answers can read.
The Rolling Team
Your Shopify team, shipping every week
After launch, The Rolling Team, our Shopify experts on retainer, ships your drops, lookbooks, tests and fixes every week. Plans are priced by scope, not hours, and run month to month.
Focus
from$3,500a month
One department
Grow
from$9,000a month
Up to three departments
Full Team
from$20,000a month
Every department
For a fashion brand, Focus could be design and development for drops and campaigns. Grow adds CRO and Klaviyo email on one roadmap.
Not sure where to start? The $997 Shopify Growth Diagnostic reviews your store in 5 days and shows what to fix first. See the Diagnostic
Fashion store questions
What does a Shopify agency for fashion brands do?
A Shopify agency for fashion brands designs, builds and grows the store around how people shop for clothes: variants and swatches, size guides, lookbooks, filters and returns. At Rolling Pandas the same team designs the store, builds it, tests it and runs your email, then keeps shipping as The Rolling Team.
Is Shopify good for fashion and apparel brands?
Yes, for most fashion brands. Shopify allows up to 2,048 variants and three options per product, such as size, color and fit, and its self-serve returns let customers request a return from their account. Shopify Plus adds combined listings, which show colors sold as separate products on one page.
Should each color be its own product on Shopify?
It depends on how you sell. One product with color variants is simpler to manage. Separate products give each color its own photos, URL and search listing. On Shopify Plus, combined listings group separate products on one page, with up to three options and 60 products. On other plans, a theme or an app links them with swatches.
How can a fashion store reduce returns?
Help shoppers pick the right size the first time: a size guide for each product type, fit notes, the model's size and height, and photos that show the cut and the fabric. Put the returns policy next to the buy button, and let customers request returns from their account, so the process stays clear for both sides.
Which fashion brands have you built Shopify stores for?
Bohotique, Monphell, Elliot Garnaut, VoileChic and Bailey & Jools. In the words of Bailey & Jools' founder, sales went up 250 to 300% right after the new store went live. Each project has its own case study on our site.
How much does a Shopify store for a fashion brand cost?
A design and build is a fixed price, set after a call by the size of the store and what it needs, such as lookbooks, size guides and custom filters. Ongoing work runs on The Rolling Team, from $3,500 a month.
Book a call
Let's talk about your fashion store
Book a call. We'll look at your store with you, from the size picker to the returns page, and say what we would fix first.