Free tool
Shopify profit margin calculator
Your margin is what is left of the selling price after every cost of that order, divided by the price. Enter one order to see where each dollar goes, with Shopify's card fees for your plan.
Profit per order
$20.96
This order leaves $20.96, a 34.9% margin.
- Product$18.00
- Shipping and packing$7.00
- Ads$12.00
- Other costs$0.00
- Card fees$2.04
- Profit$20.96
- Margin
- 34.9%
- Markup
- 233.3%
- Price up 5%
- +$2.91
- Ad cost down 10%
- +$1.20
To keep 30%, charge $55.59.
2 orders a month pay for Basic at $29. Grow would save $0.12 an order in fees. Margin before ads: 54.9%. Find your break even ROAS
Gross margin isn't what you keep
Most margin calculators stop at price minus product cost. On our example order, that is the difference between these two numbers.
- Gross marginPrice minus product cost
- 70%
- Net marginAfter shipping, ads and card fees
- 34.9%
When a bigger plan pays for itself
A bigger plan costs more each month and takes less of each sale. Here is the monthly card sales figure where the two cancel out, on Shopify Payments in the US.
- Basic to Grow$25,000a month in card sales
- Grow to Advanced$110,000a month in card sales
- Advanced to Plus$800,400a month in card sales
Worked out from Shopify's US prices on yearly billing, online card rates and Plus at $2,300 a month on a three year term, read on 4 November 2026. Card fees only, so features aren't counted.
What goes into the number
Everything is worked out in your browser from what you type. Nothing is stored.
- Card fee
- The plan's rate times the price, plus the fixed fee. On Basic, a $60 order costs 2.9% plus 30 cents, which is $2.04.
- Provider fee
- With another payment provider, Shopify adds its own fee on top of the provider's: 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus.
- Profit per order
- The price minus product, shipping, ads, other costs and the card fee.
- Margin and markup
- Margin is profit divided by the price. Markup is what you add to the product cost, divided by that cost. They are not the same number.
Profit margin questions, answered
How do I calculate profit margin on Shopify?
Take the selling price, subtract the product cost, shipping, ad cost, other costs and the card fee, then divide what is left by the selling price.
What is the difference between margin and markup?
Margin is a share of the selling price. Markup is a share of the product cost. A product that costs $20 and sells for $50 has a 150% markup and a 60% gross margin.
Does this include the Shopify plan price?
No. The monthly plan price is a fixed cost, not a cost of one order. The tool does show how many orders pay for a plan, using Shopify's monthly prices on yearly billing, and from $2,300 for Plus.
Are these Shopify's rates in my country?
They are the US online rates for standard cards, read on 4 November 2026. Premium and international cards cost more, and rates differ by country. If yours differ, choose My own rate and type it.
Does it count returns?
Not on its own. If you know what returns cost you on an average order, add that amount to Other costs per order.
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