Prices checked October 24, 2026
Etsy vs Shopify: where should you sell?
Etsy brings shoppers to your listings and charges for it on each sale: $0.20 per listing, a 6.5% transaction fee, 3% + $0.25 payment processing in the US, and 12% or 15% on orders from its Offsite Ads. Shopify starts at $29 a month billed yearly with no listing fees and no extra transaction fee on Shopify Payments, but you bring your own traffic. Etsy is the easier start, and Shopify is the better home once customers come back to your brand by name.
Etsy vs Shopify, side by side
Ten things that decide the switch, from each platform's own pages, checked on October 24, 2026. Prices in US dollars, before tax.
Price
- Etsy
- No monthly fee. $0.20 per listing, renewed every four months. Etsy Plus is an optional $10 a month.
- Shopify
- Basic $29, Grow $89 or Advanced $359 a month billed yearly. Unlimited products and no listing fees.
Transaction fees
- Etsy
- 6.5% of the item price plus shipping and gift wrap. Offsite Ads add 15%, or 12% once you pass $10,000 a year, on orders they bring in.
- Shopify
- None with Shopify Payments. With another payment provider: 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus.
Payments
- Etsy
- Etsy Payments: 3% + 25¢ per US order, on the total including shipping and tax.
- Shopify
- Shopify Payments with Shop Pay built in, from 2.9% + 30¢ per US online card payment on Basic down to 2.25% + 30¢ on Plus.
Apps
- Etsy
- Etsy's own seller tools and app.
- Shopify
- Thousands of apps in the Shopify App Store.
SEO
- Etsy
- Listings rank in Etsy search and in Google under etsy.com. Offsite Ads promote them on Google, Facebook, Instagram, Pinterest and Bing.
- Shopify
- Editable titles, meta descriptions and image alt text on every page, and products that can sell in AI chats on every plan.
Speed and hosting
- Etsy
- Hosted by Etsy, in Etsy's shop layout.
- Shopify
- Hosted by Shopify, with unlimited bandwidth and a free SSL certificate on every plan.
B2B
- Etsy
- Not offered. Etsy is built for retail shoppers.
- Shopify
- Built in on every plan with up to 3 catalogs. Plus adds unlimited catalogs.
International selling
- Etsy
- Shoppers see prices in their own currency. A 2.5% fee applies if you list in a currency other than your payment account's.
- Shopify
- Shopify Markets on every plan: unlimited countries, translated storefronts, local currencies and domains, duties and taxes.
Ownership and lock-in
- Etsy
- Etsy's marketplace and rules. Moving an Etsy sale off Etsy is prohibited, and Etsy reviews cannot move to another platform.
- Shopify
- Hosted platform. Products and customers export as CSV files at any time. Themes and apps are built for Shopify.
Support
- Etsy
- Email, or ask for a phone call, plus the Seller Handbook and seller forums.
- Shopify
- 24/7 live chat on every plan, enhanced on Advanced, priority support on Plus.
Stay on Etsy, or switch?
Plenty of stores should stay on Etsy. Here is when it is the right call, and when Shopify fits better.
Stay on Etsy if
- Most of your buyers find you through Etsy search, and you have no audience of your own yet
- You sell items you make, design or handpick, which is what Etsy's shoppers come for
- You would rather pay per sale than a monthly fee while sales are small
- You do not want to run a website, marketing or customer emails yourself
Shopify is the better fit if
- Etsy's fees take a bigger share as you grow, especially on Offsite Ads orders
- You want customers, their emails and repeat orders on your own store
- You want your own domain, design and checkout, with your brand front and center
- You are ready to bring traffic yourself from social, email, search or ads
- You also sell wholesale or in person, with Shopify B2B and point of sale
What a move from Etsy costs and takes
On Etsy the cost is per sale. On Shopify it is mostly a monthly plan, so the gap grows with your sales.
Fees on one order
A $50 item with $5 shipping, before tax: on Etsy about $5.68 ($0.20 listing, $3.58 transaction, $1.90 processing), or about $13.93 if it came through Offsite Ads at 15%. On Shopify Basic with Shopify Payments, about $1.90, plus the plan.
Shopify's plan
Basic is $29 a month billed yearly, Grow $89 and Advanced $359. Pattern, Etsy's own website tool, is $15 a month.
The migration
Our Etsy migrations start at $5,000, and most sellers move in 2 to 4 weeks. Your listings, photos and descriptions move to Shopify. Etsy reviews do not, so we set up review collection from day one.
Keep selling on Etsy
Your Etsy shop stays live while we build, and you can keep it as a second channel after the Shopify store opens.
Ready to move? See how our Etsy to Shopify migration works, or book a call about your store.
Etsy vs Shopify questions
Is it cheaper to sell on Etsy or Shopify?
For a few sales a month Etsy can cost less, because it has no monthly fee. As sales grow, Shopify usually costs less per order: Etsy takes $0.20 per listing, 6.5% of the item price and shipping, and 3% + $0.25 for payment processing in the US, while Shopify Basic is $29 a month billed yearly plus 2.9% + 30¢ per card payment on Shopify Payments.
What fees does Etsy charge compared with Shopify?
Etsy charges a $0.20 listing fee, a 6.5% transaction fee, payment processing of 3% + $0.25 in the US, and 12% or 15% on orders from Offsite Ads. Shopify charges a monthly plan from $29 billed yearly and card fees from 2.9% + 30¢, with no listing fees and no extra transaction fee on Shopify Payments.
Should I sell on Etsy or Shopify?
Sell on Etsy while its search brings you most of your buyers and you have no audience of your own. Move to Shopify, or add it, when customers come back to you by name and you want your own brand, domain and customer list.
Can I sell on Etsy and Shopify at the same time?
Yes. You can keep Etsy as a channel for discovery and run Shopify as your own store. When we migrate, your Etsy shop stays live the whole time.
Do Etsy reviews transfer to Shopify?
No. Etsy reviews cannot be moved to Shopify. We set up a review app on Shopify from day one, so new reviews start collecting as soon as the store opens.
Does Shopify bring buyers like Etsy does?
Not in the same way. Etsy is a marketplace with its own shoppers, while a Shopify store is your own site, so you bring traffic through search, social, email and ads. In return, the customers and their data are yours.
What does Etsy's Offsite Ads fee cost?
Etsy charges 15% on orders that come from its Offsite Ads, or 12% once your shop has made $10,000 or more in the past year, at most $100 per order. Below $10,000 you can opt out. Above it, the ads are required.
Sources
Each platform's own pages, checked on October 24, 2026. Prices are in US dollars and change often, so check the platform before you decide.
Not sure you should switch?
Book a call. We look at your store and tell you whether Shopify would pay off, even when the answer is to stay.