Prices checked October 24, 2026
Wix vs Shopify: which is better for selling online?
Wix is a website builder that also sells, and it suits a small catalog next to bookings, events or content, with store plans from $29 a month billed yearly. Shopify starts at the same $29 a month billed yearly and is built around the store: checkout, B2B, selling in many countries with Shopify Markets, and thousands of apps. Pick Wix when the website is the business, and Shopify when the store is.
Wix vs Shopify, side by side
Ten things that decide the switch, from each platform's own pages, checked on October 24, 2026. Prices in US dollars, before tax.
Price
- Wix
- Core $29, Business $39 or Business Elite $159 a month billed yearly. Wix says prices vary by location.
- Shopify
- Basic $29, Grow $89 or Advanced $359 a month billed yearly ($39, $105 or $399 monthly). Plus from $2,300 a month.
Transaction fees
- Wix
- Wix's plan comparison lists no store transaction fee. You pay processing on each payment.
- Shopify
- None with Shopify Payments. With another payment provider: 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus.
Payments
- Wix
- Wix Payments: 2.9% + 30¢ per US card payment. Or one of 80+ other payment providers.
- Shopify
- Shopify Payments with Shop Pay built in, from 2.9% + 30¢ per US online card payment on Basic down to 2.25% + 30¢ on Plus.
Apps
- Wix
- Apps from the Wix App Market.
- Shopify
- Thousands of apps in the Shopify App Store.
SEO
- Wix
- Built-in SEO and marketing tools on every plan.
- Shopify
- Editable titles, meta descriptions and image alt text on every page, and products that can sell in AI chats on every plan.
Speed and hosting
- Wix
- Hosted by Wix on multi-cloud hosting, with 99.99% uptime by Wix's own figure.
- Shopify
- Hosted by Shopify, with unlimited bandwidth and a free SSL certificate on every plan.
B2B
- Wix
- Not part of Wix's plan comparison.
- Shopify
- Built in on every plan with up to 3 catalogs. Plus adds unlimited catalogs.
International selling
- Wix
- Wix Payments takes local currencies. US sellers pay 1% to convert and 1.5% on cross‑border cards.
- Shopify
- Shopify Markets on every plan: unlimited countries, translated storefronts, local currencies and domains, duties and taxes.
Ownership and lock-in
- Wix
- Hosted by Wix. The design stays on Wix, so leaving means a new theme.
- Shopify
- Hosted platform. Products and customers export as CSV files at any time. Themes and apps are built for Shopify.
Support
- Wix
- 24/7 customer care on every plan, priority care on Business Elite.
- Shopify
- 24/7 live chat on every plan, enhanced on Advanced, priority support on Plus.
Stay on Wix, or switch?
Plenty of stores should stay on Wix. Here is when it is the right call, and when Shopify fits better.
Stay on Wix if
- Your site is mostly content, bookings, events or services, and the store is a small part
- You sell a small catalog and Wix's store features already cover it
- You like editing pages yourself in Wix's drag‑and‑drop editor
- Wix's plan price fits, with selling from Core at $29 a month billed yearly
Shopify is the better fit if
- The store is the business, and you want checkout, inventory and shipping built for it
- You sell wholesale and want B2B catalogs on the same store
- You sell abroad and want local currencies, languages, domains, duties and taxes
- You want apps for subscriptions, reviews, loyalty or bundles from thousands in the Shopify App Store
- Developers need to customize the theme and checkout without workarounds
What a move from Wix costs and takes
Shopify's entry price matches Wix's store plan, so the cost of a move is mostly the migration itself.
Shopify's plan
Basic is $29 a month billed yearly, the same as Wix Core. Grow is $89 and Advanced $359. Apps are extra.
The migration
Our Wix migrations start at $8,000, and most stores move in 3 to 5 weeks. Products, customers, orders and blog posts move with them.
Apps and domain
Wix apps do not transfer, so we find a Shopify equivalent for each one you rely on. Your domain moves to Shopify.
Your store stays live
We build the Shopify store in parallel, and your Wix site stays live until you are ready to switch.
Ready to move? See how our Wix to Shopify migration works, or book a call about your store.
Wix vs Shopify questions
Is Wix or Shopify better for ecommerce?
Shopify is better when the store is the business: it is built around checkout, inventory, B2B and selling in many countries. Wix is better when the website matters most and the store is a small part of it, next to bookings, events or content.
Is Wix cheaper than Shopify?
At the entry level they cost the same: Wix Core and Shopify Basic are both $29 a month billed yearly. Wix Business is $39 and Business Elite $159. Shopify Grow is $89 and Advanced $359. Wix says its prices vary by location.
Does Wix charge transaction fees?
Wix's plan comparison lists no transaction fee on store sales. Wix Payments charges 2.9% + 30¢ per US card payment. Shopify charges no extra fee on Shopify Payments and 2% on Basic, down to 0.2% on Plus, with another payment provider.
Is Wix or Shopify better for SEO?
Wix includes built-in SEO and marketing tools on every plan. Shopify lets you edit titles, meta descriptions and image alt text on every page, and adds selling in AI chats on every plan. Content, speed and links decide rankings more than the platform does.
Can I move my Wix store to Shopify?
Yes. Products, customers, orders and blog posts move, and your domain moves too. Wix apps do not transfer, so each one is replaced with a Shopify app. Most of our Wix moves take 3 to 5 weeks.
Does Wix have B2B or wholesale features?
B2B tools are not part of Wix's plan comparison. Shopify includes B2B on every plan with up to 3 catalogs, and Shopify Plus adds unlimited catalogs.
Sources
Each platform's own pages, checked on October 24, 2026. Prices are in US dollars and change often, so check the platform before you decide.
Not sure you should switch?
Book a call. We look at your store and tell you whether Shopify would pay off, even when the answer is to stay.