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Last checked October 25, 2026

Shopify vs Shopify Plus: when does Plus pay off?

Shopify Plus costs from $2,300 a month on a three-year term, against $359 a month for Advanced billed yearly, so it has to earn back about $23,300 a year more. It pays off when you need something only Plus does: custom checkout steps, custom Shopify Functions, more than three B2B catalogs, extra stores or more than 15 staff accounts. Without one of those needs, Advanced does the same job for less.

What Shopify Plus costs

Shopify lists Plus at $2,300 a month on a three-year term or $2,500 on a one-year term, and more complex, higher-volume businesses may also pay a variable platform fee based on revenue.

Advanced and Plus prices in US dollars

  • Advanced, billed yearly

    A month
    $359
    A year
    $4,308
  • Advanced, billed monthly

    A month
    $399
    A year
    $4,788
  • Plus, three-year term

    A month
    $2,300
    A year
    $27,600
  • Plus, one-year term

    A month
    $2,500
    A year
    $30,000

Plus on a three-year term costs $1,941 a month more than Advanced billed yearly, or $23,292 a year. Themes, apps and agency work cost the same on both, except that a paid theme needs its own license for each expansion store.

Shopify's US prices, checked October 24, 2026. Yearly sums are our arithmetic.

What Plus adds over Advanced

Plus runs on the same platform as every Shopify plan, and adds what larger brands need: a customizable checkout, custom Shopify Functions, unlimited B2B catalogs, expansion stores, unlimited staff and higher API limits.

Shopify Advanced and Shopify Plus compared

  • Checkout

    Advanced
    Shopify's checkout settings and public checkout apps
    Plus
    Apps can customize the information, shipping and payment steps
  • Shopify Functions

    Advanced
    Public apps from the App Store that use Functions
    Plus
    Also custom apps built with Functions, made only for your store
  • B2B

    Advanced
    Up to 3 catalogs
    Plus
    Unlimited catalogs, catalogs per company location, deposits and partial payments
  • Stores

    Advanced
    One store, with Markets for every country
    Plus
    One main store and up to nine expansion stores
  • Staff accounts

    Advanced
    15 additional staff accounts
    Plus
    Unlimited
  • APIs

    Advanced
    Standard API limits
    Plus
    Up to 10x on select APIs
  • Launches

    Advanced
    Not included
    Plus
    Launchpad for scheduled sales, high-volume checkout and bot protection
  • US online card rate

    Advanced
    2.5% + 30¢
    Plus
    2.25% + 30¢
  • Fee with another provider

    Advanced
    0.6%
    Plus
    0.2%
  • URL redirects

    Advanced
    Up to 100,000
    Plus
    Up to 20,000,000
  • Support

    Advanced
    Enhanced 24/7 live chat
    Plus
    Priority 24/7 phone support

When Plus pays off

Plus pays off when something only Plus can do is worth more to you than about $23,300 a year, the extra fee over Advanced billed yearly.

Stay on Advanced if

  • Shopify's checkout settings and public checkout apps do what you need
  • Three B2B catalogs cover your wholesale prices
  • One store with Markets covers every country you sell to
  • Up to 15 additional staff accounts are enough for your team
  • The extra fee would earn more spent on design, CRO or email

Move to Plus if

  • You need custom logic in the information, shipping or payment steps of checkout
  • Your discount, shipping or payment rules need custom Shopify Functions
  • Wholesale needs more than three catalogs, deposits or partial payments
  • You run, or plan, separate stores for regions, brands or wholesale
  • Your team or your ERP has outgrown 15 staff accounts or the standard API limits
  • Launches and flash sales need high-volume checkout and bot protection

The math on card rates

On card rates alone, Plus saves 0.25 points on each US online payment through Shopify Payments, so it covers its extra fee over Advanced only above about $776,000 a month in online card sales.

The math: Plus on a three-year term costs $1,941 a month more than Advanced billed yearly. At 0.25% of sales, it takes $776,400 a month in US online card sales, or about $9.3 million a year, to break even.

With another payment provider the gap is 0.4 points, Shopify's 0.6% fee on Advanced against 0.2% on Plus, and the break-even is about $485,000 a month.

Below those sales, the case for Plus rests on its features, not its rates. These sums leave out the variable platform fee some larger businesses pay.

Our arithmetic from Shopify's published US rates, checked October 24, 2026.

Before you move to Plus

Before you sign, plan four things: the contract term, what replaces any old Shopify Scripts, which expansion stores you will open, and who builds the checkout and Functions work.

  • The term

    Shopify prices Plus at $2,300 a month on a three-year term and $2,500 on a one-year term. Ask Shopify whether a variable platform fee applies to you.

  • Scripts to Functions

    Shopify stopped the editing and publishing of Scripts on April 15, 2026, and every Script stopped running on June 30, 2026. Rules that ran as Scripts now need Shopify Functions or a public app.

  • Expansion stores

    Plus includes up to nine expansion stores next to your main store. Each one needs its own license if you use a paid theme.

  • The build

    Checkout extensions, custom Functions and integrations need developers who know Plus. Ask to see Plus work they built and how they test it.

Thinking about Shopify Plus?

Book a call. We look at your store and tell you what Plus would change, and what it would not.

Shopify Plus questions

What is Shopify Plus?

Shopify Plus is Shopify's plan for larger, high-volume businesses. On top of Advanced it adds a customizable checkout, custom apps built with Shopify Functions, unlimited B2B catalogs, up to nine expansion stores, unlimited staff accounts and priority 24/7 support.

How much is Shopify Plus per month?

Shopify lists Plus at $2,300 a month on a three-year term, or $2,500 a month on a one-year term. More complex, higher-volume businesses may also pay a variable platform fee based on revenue and business model.

What is the difference between Shopify and Shopify Plus?

Both run on the same platform. Plus adds custom checkout steps, custom Shopify Functions, unlimited B2B catalogs with deposits and partial payments, up to nine expansion stores, unlimited staff, higher API limits, lower card rates and priority support. It costs about $23,300 a year more than Advanced billed yearly.

Is Shopify Plus worth it?

It is when you need something only Plus does and that need is worth more than about $23,300 a year, the extra fee over Advanced. On card rates alone, Plus only pays for itself above about $776,000 a month in US online card sales on Shopify Payments.

When should you upgrade to Shopify Plus?

Upgrade when Advanced stops you: you need custom checkout steps or custom Functions, more than three B2B catalogs, separate stores for regions or brands, or more than 15 staff accounts. A revenue number on its own is not the test.

Do I need Shopify Plus for B2B?

Not always. Shopify B2B works on the Basic, Grow, Advanced and Plus plans, with up to three catalogs below Plus. Plus adds unlimited catalogs, catalogs assigned to companies and locations, deposits and partial payments.

Why is Shopify Plus so expensive?

The fee pays for what the other plans don't have, such as custom checkout logic, expansion stores and higher API limits, and Shopify may add a variable platform fee for more complex, higher-volume businesses. For a store that doesn't need those features, Advanced costs about $23,300 a year less.

Want a team that knows this already?

Book a call, or start with a free store audit. We tell you what we would change first, and what it costs.