What Shopify charges each month
Shopify's plans cost $29, $89 or $359 a month billed yearly, or $39, $105 or $399 billed monthly, and Shopify Plus starts at $2,300 a month on a three-year term.
Shopify's plans in US dollars
Basic
- Price
- $29 a month billed yearly, or $39 monthly
- What it adds
- The online store, hosting, Shopify Markets and B2B with up to 3 catalogs
Grow
- Price
- $89 a month billed yearly, or $105 monthly
- What it adds
- Lower card rates and 5 additional staff accounts
Advanced
- Price
- $359 a month billed yearly, or $399 monthly
- What it adds
- Lower card rates again and 15 additional staff accounts
Plus
- Price
- From $2,300 a month on a three-year term, or $2,500 on a one-year term
- What it adds
- A customizable checkout, unlimited B2B catalogs, up to nine expansion stores and unlimited staff
Every plan includes hosting, with no limit on sales. A year of Basic billed yearly comes to $348, Grow to $1,068 and Advanced to $4,308, before card fees.
Shopify's Starter plan isn't sold to new stores, so a new online store starts on Basic.
Shopify's US prices, checked October 24, 2026. Prices can differ outside the US.
Card fees on every sale
Every sale also pays a card fee: on Shopify Payments, a US online card payment costs 2.9% + 30¢ on Basic, 2.7% + 30¢ on Grow, 2.5% + 30¢ on Advanced and 2.25% + 30¢ on Plus.
Shopify adds no transaction fee of its own on Shopify Payments. With another payment provider, Shopify adds 2% on Basic, 1% on Grow, 0.6% on Advanced and 0.2% on Plus, on top of that provider's own fees.
For scale, 1,000 online orders of $100 pay $3,200 in card fees on Basic, $3,000 on Grow and $2,800 on Advanced.
So the cheaper plan isn't always cheaper. On card rates alone, Grow pays for itself over Basic once US online card sales pass about $30,000 a month, and Advanced over Grow at about $135,000 a month.
Our arithmetic from Shopify's published US rates, with the plans billed yearly.
Theme, design and build
A Shopify theme costs nothing if you use one of Shopify's 24 free themes, or $100 to $500 paid once for a theme from the Theme Store, while a custom design is priced by the people who design and build it.
Shopify develops its free themes. Paid themes come from other theme developers, with a one-time payment, a lifetime license for your store and free updates from the Theme Store. You only pay when you publish the theme, and Shopify treats the purchase as final sale. On Plus, each expansion store needs its own license for a paid theme.
A custom design gives your brand its own pages, designed first and then built as a theme. At Rolling Pandas a new design or a redesign is a fixed price, set after a free call once we know your pages and features. We don't publish one number, because a small catalog and a store with bundles, subscriptions and B2B are different jobs.
Shopify website designWhat apps add
Each app sets its own price: some are free, others charge a monthly subscription, a fee based on usage or a one-time charge, and most appear on your Shopify bill.
Apps made by Shopify are usually free. A few third-party apps bill you directly outside Shopify, and refunds for third-party app charges are handled by the app's developer, not by Shopify.
Before launch, list every app with its monthly price and what it does. Each app you remove saves its fee, and usually some code on your pages too.
Moving from another platform
Moving an existing store to Shopify with Rolling Pandas starts at $5,000 from Etsy, $8,000 from Wix, Squarespace, BigCommerce, WooCommerce, PrestaShop or OpenCart, and $15,000 from Magento.
Rolling Pandas migration prices and timelines
Etsy
- Price
- From $5,000
- Timeline
- 2 to 4 weeks
Wix
- Price
- From $8,000
- Timeline
- 3 to 5 weeks
Squarespace
- Price
- From $8,000
- Timeline
- 3 to 5 weeks
BigCommerce
- Price
- From $8,000
- Timeline
- 4 to 6 weeks
WooCommerce
- Price
- From $8,000
- Timeline
- 4 to 8 weeks
PrestaShop
- Price
- From $8,000
- Timeline
- In your free plan
OpenCart
- Price
- From $8,000
- Timeline
- In your free plan
Magento
- Price
- From $15,000
- Timeline
- 6 to 10 weeks
Every migration starts with a free migration plan within 48 hours, with the fixed price in it. Catalog size, custom features and integrations decide where a store lands in the range.
Shopify migration servicesCare and growth after launch
After launch, a store needs someone to fix, improve and grow it each month, and at Rolling Pandas that is The Rolling Team, from $3,500 a month for one department.
Focus, from $3,500 a month
One department, done properly. Development and design, CRO and A/B tests, Klaviyo email and SMS, or SEO and AI search.
Grow, from $9,000 a month
Up to three departments working as one team, on one roadmap, with releases every week.
Full Team, from $20,000 a month
Your whole Shopify team without hiring in-house: every department, a dedicated lead and a weekly call.
The Growth Diagnostic, $997
A fixed price for a five-day review of UX and conversion, speed, SEO and AI search, accessibility and email, with a ranked fix list. The fee comes off your first month of The Rolling Team if it starts within 30 days.
The plans are priced by scope, not by the hour, and builds and migrations are quoted at a fixed price before we start.
The Rolling TeamThree example budgets
From published prices alone, a new store on Basic with a free theme costs from $357 in its first year, before card fees and apps.
Starting out
Basic billed yearly ($348), a free theme and a domain from $9: from $357 in the first year, plus card fees and any apps.
Moving from WooCommerce
Grow billed yearly ($1,068) and our migration from $8,000: from $9,068 in the first year, plus card fees, apps and any new design.
A growing brand with a team
Advanced billed yearly ($4,308) and The Rolling Team's Grow plan from $9,000 a month ($108,000 a year): from $112,308 a year, plus card fees and apps.
Our arithmetic from the prices on this page. Your own total depends on your sales, your apps and the work you need.
