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The ARA app on a phone in navigation mode, guiding the way to a coffee shop, on ARA's navy

ARA

  • Design and build
  • English and Arabic
  • Accessibility

What we did for ARA

ARA is a smartphone app for blind and visually impaired people: point your camera, and ARA tells you what it sees. We designed and built its waitlist site in English and Arabic, from the brand's own print, written to make sense when heard as much as when seen.

See it live: ARA, opens in a new tab

  1. Built from ARA's own print: the iris dial, the blues, the wide capitals

  2. English and Arabic pages, with Arabic fully right to left

  3. Written to make sense when heard, for screen reader users first

  4. A hero phone that moves through four modes, with a pause button

  5. A native waitlist form, with WhatsApp as a second way to join

  6. A privacy notice and an accessibility statement in both languages

Inside the site

Screenshots of the live site at ara-sight.com, in English and Arabic, taken on 18 October 2026.

The ARA homepage: Helping visually impaired people live independently, beside a phone in navigation mode in front of a blue iris dial, with Join the waitlist and Join on WhatsApp
  • The homepage on a phone: the headline, Join the waitlist and the four mode buttons
  • Further down on a phone: the Reads text and Describes cards
  • The Arabic homepage on a phone, right to left
  • How ARA helps you on a phone
The same page in Arabic, laid out right to left
How ARA helps you: cards for reading text and describing what is in front of you, each with a drawn camera view

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