Shopify for UK brands
The Shopify agency for UK brands
Rolling Pandas is a Shopify agency and Shopify Select Partner for UK brands. We design, build and grow Shopify stores that take pounds through Shopify Payments, ship with the carriers Shopify supports in the UK, and work for disabled shoppers too. We work with UK brands such as The Dog Nutritionist remotely, from Varna and Sofia in Bulgaria, two hours ahead of London.
For UK brands on Shopify or moving to it, doing roughly $500k to $10M a year.
Selling in the UK
Selling on Shopify in the UK
A UK Shopify store gets paid in pounds through Shopify Payments, charges VAT, ships with Royal Mail, Evri, DPD or InPost labels from the admin, and has to work for disabled shoppers under the Equality Act 2010. Here is what each means for your store, with the official source.
Shopify Payments in pounds
Shopify Payments works for UK businesses, with payouts in GBP on every plan to a UK bank account in GBP. Cards, Apple Pay, Google Pay and Shop Pay come with it.
Source:Shopify Payments in the UK (opens in a new tab)UK payouts (opens in a new tab)
Klarna and Shop Pay Installments
UK stores can offer Klarna through Shopify Payments. Shop Pay Installments works in the UK too, for orders from £50 to £30,000 with GBP as the selling currency.
Source:Klarna (opens in a new tab)Shop Pay Installments (opens in a new tab)
VAT
The standard rate is 20%. A UK business registers once taxable turnover goes over £90,000 in 12 months. A business based outside the UK has no threshold. For parcels of £135 or less sent from abroad, the seller charges VAT at checkout.
Source:VAT rates (opens in a new tab)When to register (opens in a new tab)Goods of £135 or less (opens in a new tab)
Shipping labels
From a UK location, Shopify sells labels from Royal Mail, Evri, DPD, InPost UK and DHL Express Europe. DPD UK, InPost UK and Royal Mail can also show live rates at checkout on every plan. Evri is for labels only.
Source:Shipping carriers (opens in a new tab)Rates at checkout (opens in a new tab)
The Equality Act 2010
Businesses that serve the public must not discriminate against disabled people, and must make reasonable adjustments. The Equality and Human Rights Commission's code says this applies to services on a website. We fix barriers in your theme's code, never with an overlay widget.
Source:Equality Act, section 29 (opens in a new tab)EHRC code (opens in a new tab)
14 days to cancel
UK shoppers can cancel an online order up to 14 days after delivery, and you refund within 14 days of getting the item back. If the store doesn't tell them, they can cancel for up to 12 months.
Source:Online selling (opens in a new tab)Returns and refunds (opens in a new tab)
Checked on October 27, 2026, on Shopify's Help Center and each government's own pages. General information, not tax or legal advice.
Working together
Two hours ahead of London, all year
We work with UK brands remotely, from Varna and Sofia in Bulgaria, across time zones. Bulgaria and the UK change their clocks on the same days, so Varna is always two hours ahead of London. Calls are booked at a time that suits you.
The time now
- London--:--
- Varna--:--
- Weekly priorities are set on Monday, and you review and approve on your schedule.
- Updates on Slack and email.
- One person you talk to, for design, development and growth.
Our work
Our work for UK brands and beyond
The Dog Nutritionist is our UK client: we design, develop and A/B test new pages for its store, and talk with its team almost daily. The other two are stores we built for brands in the UAE and Germany.
The Dog NutritionistPriority support for The Dog Nutritionist's marketing plans: new product pages and calculators that fit the existing theme, and A/B tests to improve the conversion rate.Read the case study
Bailey & JoolsA Dubai bag brand's store, rebuilt from the ground up with sections the team updates for every campaign. In the founder's words, sales went up 250 to 300% right after launch.Read the case study
ZellaforteA custom Shopify theme with scroll animations for Zellaforte, the supplement brand of Anstalt für Zellforschung, matched to its premium look.Read the case studySales increased immediately after the new website went live by 250-300%. The results were very obvious and absolutely amazing! Website is super customer friendly and 100% on brand.
Maria VargianFounder & Managing Director, Bailey & Jools
Services
Where we'd start for a UK brand
Each of these services has its own page with the detail.
- Shopify CROResearch and A/B tests on product pages, the cart and checkout, starting with the $997 Diagnostic.
- Klaviyo email and SMSWelcome, abandoned cart and post-purchase flows, plus a campaign for every launch.
- Shopify SEO and AI searchCollection pages that rank for what UK shoppers search, and product data AI answers can read.
- Migrations to ShopifyMoves from WooCommerce, Magento and others, without losing data or SEO rankings.
- Shopify PlusFor brands that sell to the UK and the EU from several stores or markets.
The Rolling Team
Your Shopify team, shipping every week
After launch, The Rolling Team, our Shopify experts on retainer, keeps shipping for your store every week. Plans are in US dollars, priced by scope, not hours, and run month to month.
Focus
from$3,500a month
One department
Grow
from$9,000a month
Up to three departments
Full Team
from$20,000a month
Every department
For a UK brand, Focus could be CRO and A/B tests on the product page and checkout. Grow adds development and Klaviyo email on one roadmap.
Not sure where to start? The $997 Shopify Growth Diagnostic reviews your store in 5 days and shows what to fix first. See the Diagnostic
Common questions from UK brands
Can a Shopify agency in Bulgaria work with UK brands?
Yes. We work with UK brands remotely, from Varna and Sofia, across time zones. Varna is two hours ahead of London all year, and calls are booked at a time that suits you. Weekly priorities are set on Monday, updates come on Slack and email, and you review the work on your schedule.
Does Shopify Payments work for UK businesses?
Yes. Shopify Payments works in the UK, with payouts in GBP on every plan to a UK bank account. It covers cards, Apple Pay, Google Pay and Shop Pay, and UK stores can add Klarna. Shop Pay Installments is also available in the UK, for orders from £50 to £30,000.
When does a Shopify store need to register for VAT in the UK?
A UK business must register once its taxable turnover goes over £90,000 in 12 months. A business based outside the UK that sells goods to the UK has no threshold. For parcels of £135 or less sent from abroad, the seller charges VAT at the point of sale. The standard rate is 20%. Your accountant confirms what applies to you.
Does the Equality Act 2010 cover online shops?
Yes. Businesses that serve the public must not discriminate against disabled people and must make reasonable adjustments, and the Equality and Human Rights Commission's code says this applies to services on a website. We find and fix barriers for keyboard, screen reader and zoom users in your theme's code, never with an overlay widget.
Which UK brands have you worked with?
The Dog Nutritionist. We give its team priority support with new product pages and calculators that fit the existing theme, and A/B tests to improve the conversion rate. Its case study is on our site, with our work for brands in the US, the UAE, Germany and Australia.
How do your prices work for a UK brand?
Our prices are in US dollars, as everywhere on our site. A design and build is a fixed price, agreed after a call, by the size of the store and what it needs. Ongoing work runs on The Rolling Team, from $3,500 a month for one department.
Book a call
Let's talk about your UK store
Book a call. We'll look at your store with you, from the checkout to the returns policy, and say what we would fix first.