Shopify for US brands
The Shopify agency for brands in the USA
Rolling Pandas is a Shopify agency and Shopify Select Partner for brands in the USA. We design, build and grow Shopify stores that sell with Shop Pay and Shop Pay Installments, ship with USPS and UPS labels from the admin, and work for shoppers with disabilities. Our US clients include Bohotique, Grooby, Clean, Dan123yal Toys+, PetsWorld, Ops Engine and Trebellar, and we work with them remotely, from Varna and Sofia in Bulgaria.
For US brands on Shopify or moving to it, doing roughly $500k to $10M a year.
Selling in the US
Selling on Shopify in the US
A US Shopify store gets paid in dollars through Shopify Payments, collects sales tax state by state, buys USPS, UPS and FedEx labels in the admin, and is expected to work for shoppers with disabilities. Here is what each means for your store, with the official source.
Shopify Payments in dollars
Shopify Payments works for businesses in the 50 states and Puerto Rico, with payouts in USD to a US checking account. Cards, Apple Pay, Google Pay and Shop Pay come with it.
Source:Shopify Payments in the US (opens in a new tab)US requirements (opens in a new tab)
Pay later, PayPal and Venmo
Shop Pay Installments lets shoppers split orders from $35 to $30,000, with Affirm collecting the payments. US stores offer PayPal through PayPal Wallet in Shopify Payments, and Venmo comes with it.
Source:Shop Pay Installments (opens in a new tab)PayPal (opens in a new tab)PayPal Wallet (opens in a new tab)
Sales tax, state by state
Since the Supreme Court's 2018 Wayfair decision, states can make out-of-state sellers collect sales tax. California and Texas set the line at $500,000 in sales. New York asks for more than $500,000 and more than 100 sales. Shopify Tax shows where your store may have nexus.
Source:Wayfair (opens in a new tab)California (opens in a new tab)New York (opens in a new tab)Texas (opens in a new tab)Shopify Tax (opens in a new tab)
Labels in the admin
US stores buy discounted labels from USPS, UPS, FedEx and DHL in the Shopify admin. The Shopify Fulfillment Network app is only for businesses that fulfill from the United States.
Source:Shipping carriers (opens in a new tab)Shopify Fulfillment Network (opens in a new tab)
The ADA
The Department of Justice's guidance says businesses open to the public must make the goods and services they offer online accessible to people with disabilities. Its 2024 web rule is for state and local governments. We fix barriers in your theme's code, never with an overlay widget.
Source:ADA web guidance (opens in a new tab)The 2024 rule (opens in a new tab)
Shipping times you can keep
The FTC's mail order rule says you need a reasonable basis for any shipping time you state, and to be able to ship within 30 days if you state none. Delivery times on the product page and in the cart should be ones your warehouse can meet.
Checked on October 27, 2026, on Shopify's Help Center and each government's own pages. General information, not tax or legal advice.
Working together
Across the Atlantic, at your time
We work with US brands remotely, from Varna and Sofia in Bulgaria, across time zones. New York is 7 hours behind Varna for most of the year, and 6 for about three weeks in March and one at the end of October, when the US and Europe change their clocks on different dates. Los Angeles is 3 hours further behind. Calls are booked at a time that suits you.
The time now
- New York--:--
- Chicago--:--
- Los Angeles--:--
- Varna--:--
- Weekly priorities are set on Monday, and you review and approve on your schedule.
- Updates on Slack and email.
- On the Full Team plan, a weekly strategy call and same-day response.
- One person you talk to, for design, development and growth.
Our US work
Our work for US brands
We've worked with seven US clients: Shopify stores for Bohotique, Grooby, Clean and Dan123yal Toys+, conversion work for PetsWorld, a website with three tools for Ops Engine, and front-end development for Trebellar.
Dan123yal Toys+A full redesign and rebuild for a toy retailer with over 20,000 SKUs, with a custom Shopify app that syncs the catalog every day.Read the case study
BohotiqueBohotique makes small-batch dresses from natural fibers. We customized the theme around the brand's look and shopping journey, designed and developed selected sections, and supported the store with SEO.Read the case study
GroobyGrooby's Shopify store, designed and developed for hemp-derived products from pre-rolls and flower to vapes and gummies, with the brand's retro feel and fresh drops up front.Read the case study
CleanA Shopify store for research-grade reference peptides, where every order comes with a traceable batch number and a certificate of analysis.Read the case study
PetsWorldConversion work on the homepage, the product page and the cart: key categories and best sellers up front, clearer product pages and a smoother cart flow.Read the case study
TrebellarFront-end development alongside Trebellar's in-house design team, turning their designs into a responsive, production-ready website, with SEO support.Read the case study
Ops EngineA website for a 3PL fulfillment company, with three web-based tools, including a shipping zone calculator on a map of the United States.Read the case studyWhat was supposed to be a basic 1-page website turned into a full-scope web dev project with 3 advanced web-based tools. Rolling Pandas is multi-versed, like a Swiss army knife.
Arsen JanikyanExecutive, Ops Engine
Services
Where we'd start for a US brand
Each of these has its own page with the detail.
- Migrations to ShopifyMoves from WooCommerce, Magento, BigCommerce and others, without losing data or SEO rankings.
- Shopify CROResearch, then A/B tests on the pages that sell. Start with the $997 Shopify Growth Diagnostic.
- Shopify developmentCustom themes, apps and integrations, like the daily catalog sync we built for Dan123yal Toys+.
- Klaviyo email and SMSEmail and SMS flows and campaigns, run by the team that works on your store.
- Shopify and the ADAOur guide for US store owners: what the ADA asks, the barriers the DOJ names, and why an overlay won't fix them.
The Rolling Team
Your Shopify team, shipping every week
Once the store is live, The Rolling Team, our Shopify experts on retainer, ships improvements every week. Plans are in US dollars, priced by scope, not hours, and run month to month.
Focus
from$3,500a month
One department
Grow
from$9,000a month
Up to three departments
Full Team
from$20,000a month
Every department
For a US brand, Focus could be CRO and A/B tests on the product page and cart. Grow adds development and Klaviyo email and SMS on one roadmap.
Not sure where to start? The $997 Shopify Growth Diagnostic reviews your store in 5 days and shows what to fix first. See the Diagnostic
Common questions from US brands
Can a Shopify agency in Bulgaria work with US brands?
Yes. We work with US brands remotely, from Varna and Sofia, across time zones. New York is 7 hours behind Varna for most of the year, and calls are booked at a time that suits you. Weekly priorities are set on Monday, updates come on Slack and email, and you review on your schedule.
Does the ADA apply to Shopify stores?
The Department of Justice says businesses open to the public must make the goods and services they offer, online too, accessible to people with disabilities. Its 2024 web rule covers state and local governments. We don't give legal advice. We find and fix barriers for keyboard, screen reader and zoom users in your theme's code, never with an overlay widget.
Does my Shopify store need to collect sales tax in other states?
It can. Since the Wayfair decision in 2018, states can make out-of-state sellers collect sales tax once their sales pass a threshold. California and Texas use $500,000 in sales. New York uses more than $500,000 and more than 100 sales. Shopify Tax shows where your store may have nexus. Your tax adviser confirms what applies to you.
What is Shop Pay Installments?
It lets shoppers pay for an order in installments at checkout, with Affirm collecting the payments. US stores with Shopify Payments and Shop Pay can offer it on orders from $35 to $30,000, with USD as the selling currency.
Which US brands have you worked with?
Bohotique, Grooby, Clean, Dan123yal Toys+ and PetsWorld on their Shopify stores, Ops Engine on its website and tools, and Trebellar on front-end development. Each has its own case study on our site.
What does it cost to work with you?
Our prices are in US dollars. A design and build is a fixed price, set after a call by the size of the store. Ongoing work runs on The Rolling Team: Focus from $3,500 a month, Grow from $9,000 and Full Team from $20,000.
Book a call
Let's talk about your US store
Book a call. We'll go through your store with you, from Shop Pay to the cart, and say what we would fix first.