Prices checked October 25, 2026
Webflow vs Shopify: which is better for ecommerce?
Webflow is a visual website builder with ecommerce plans from $29 a month billed yearly for up to 500 items, with a 2% transaction fee on that plan and none on Plus at $74 or Advanced at $212. Shopify starts at $29 a month billed yearly with no extra fee on Shopify Payments, plus B2B, Shopify Markets and thousands of apps. Choose Webflow when design and content lead and the catalog is small, and Shopify when the store is the business.
Webflow vs Shopify, side by side
Ten things that decide the switch, from each platform's own pages, checked on October 25, 2026. Prices in US dollars, before tax.
Price
- Webflow
- Ecommerce Standard $29, Plus $74 or Advanced $212 a month billed yearly, per site, for up to 500, 5,000 or 15,000 items.
- Shopify
- Basic $29, Grow $89 or Advanced $359 a month billed yearly ($39, $105 or $399 monthly). Plus from $2,300 a month.
Transaction fees
- Webflow
- 2% transaction fee on Standard, 0% on Plus and Advanced, plus payment processing.
- Shopify
- None with Shopify Payments. With another payment provider: 2% on Basic, 1% on Grow, 0.6% on Advanced, 0.2% on Plus.
Payments
- Webflow
- Payments powered by Stripe, with Apple Pay, Google Pay and PayPal.
- Shopify
- Shopify Payments with Shop Pay built in, from 2.9% + 30¢ per US online card payment on Basic down to 2.25% + 30¢ on Plus.
Apps
- Webflow
- The Webflow Apps marketplace, with an Ecommerce category.
- Shopify
- Thousands of apps in the Shopify App Store.
SEO
- Webflow
- 301 redirects, an automatic XML sitemap, schema markup and CMS pages such as blog posts.
- Shopify
- Editable titles, meta descriptions and image alt text on every page, and products that can sell in AI chats on every plan.
Speed and hosting
- Webflow
- Hosted by Webflow.
- Shopify
- Hosted by Shopify, with unlimited bandwidth and a free SSL certificate on every plan.
B2B
- Webflow
- Not part of Webflow's ecommerce plans.
- Shopify
- Built in on every plan with up to 3 catalogs. Plus adds unlimited catalogs.
International selling
- Webflow
- The Localize add-on, from $9 a month, translates pages and localizes SEO.
- Shopify
- Shopify Markets on every plan: unlimited countries, translated storefronts, local currencies and domains, duties and taxes.
Ownership and lock-in
- Webflow
- Hosted by Webflow. The design stays on Webflow, so leaving means a new theme.
- Shopify
- Hosted platform. Products and customers export as CSV files at any time. Themes and apps are built for Shopify.
Support
- Webflow
- Priority support comes with the Team platform plan, from $2,500 a month.
- Shopify
- 24/7 live chat on every plan, enhanced on Advanced, priority support on Plus.
Stay on Webflow, or switch?
Plenty of stores should stay on Webflow. Here is when it is the right call, and when Shopify fits better.
Stay on Webflow if
- Design and content lead, and the store is a smaller part of the site
- Your catalog fits the plan's item limit: 500, 5,000 or 15,000 items
- Your team builds pages in Webflow's visual editor and wants to keep doing so
Shopify is the better fit if
- The store is the business, and checkout, inventory and shipping matter most
- You want apps for subscriptions, reviews, loyalty or bundles from thousands in the Shopify App Store
- You sell wholesale and want B2B catalogs on the same store
- You sell abroad and want local currencies, languages, domains, duties and taxes
What a move from Webflow costs and takes
Webflow Standard and Shopify Basic cost the same $29 a month billed yearly, so the cost of a move is mostly the migration itself.
Shopify's plan
Basic is $29 a month billed yearly, the same as Webflow Ecommerce Standard. Grow is $89 and Advanced $359. Apps are extra.
The migration
Your products and content move to Shopify with every old URL redirected, and you get a fixed price in a free migration plan within 48 hours.
Keep Webflow for content
Some brands keep Webflow for the website and run the store on Shopify. Shopify's Buy Button embeds products on an external site.
Ready to move? See how our Webflow to Shopify migration works, or book a call about your store.
Webflow vs Shopify questions
Is Webflow or Shopify better for ecommerce?
Shopify is better when the store is the business, with a bigger catalog, apps, wholesale or selling abroad. Webflow is better when design and content lead and the catalog is small.
Does Webflow charge transaction fees?
Webflow's Ecommerce Standard plan has a 2% transaction fee, and Plus and Advanced have none, plus payment processing. Shopify charges no extra fee on Shopify Payments, and 2% on Basic down to 0.2% on Plus with another payment provider.
How many products can I sell on Webflow?
Webflow's ecommerce plans allow up to 500 items on Standard, 5,000 on Plus and 15,000 on Advanced.
Is Webflow or Shopify better for SEO?
Both can rank well. Webflow has 301 redirects, an automatic sitemap, schema markup and CMS pages, and its Localize add-on localizes SEO. Shopify lets you edit titles, meta descriptions and image alt text on every page. Content, speed and links decide rankings more than the platform does.
Can I use Webflow for my website and Shopify for the store?
Yes. Some brands keep Webflow for the website and run the store on Shopify. Shopify's Buy Button embeds products and checkout on an external site, or the website can link to the store.
Can I move from Webflow to Shopify?
Yes. Your products and content move to Shopify, every old URL gets a redirect, and you get a fixed price in a free migration plan within 48 hours.
Sources
Each platform's own pages, checked on October 25, 2026. Prices are in US dollars and change often, so check the platform before you decide.
Not sure you should switch?
Book a call. We look at your store and tell you whether Shopify would pay off, even when the answer is to stay.